{"id":1620,"date":"2020-05-13T15:46:23","date_gmt":"2020-05-13T19:46:23","guid":{"rendered":"https:\/\/gpsites.co\/dev\/?page_id=1620"},"modified":"2025-12-19T13:53:03","modified_gmt":"2025-12-19T13:53:03","slug":"guida-seo","status":"publish","type":"page","link":"https:\/\/adriangram.ch\/fr\/guida-seo\/","title":{"rendered":"Le guide complet du r\u00e9f\u00e9rencement naturel en 2026"},"content":{"rendered":"<div class=\"gb-container gb-container-8a22c99f\">\n\n<style>\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600;700;800;900&display=swap');\n\n.guida-seo * { box-sizing: border-box !important; }\n.guida-seo { font-family: 'Inter', -apple-system, BlinkMacSystemFont, sans-serif !important; font-size: 17px !important; line-height: 1.75 !important; color: #444444 !important; -webkit-font-smoothing: antialiased !important; }\n\n.guida-seo h1, .guida-seo h2, .guida-seo h3, .guida-seo h4 { font-family: 'Inter', sans-serif !important; color: #333333 !important; 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}\n}\n<\/style>\n\n<!-- SCHEMA MARKUP -->\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Article\",\n  \"headline\": \"Guida Completa alla SEO, GEO e AEO 2026\",\n  \"description\": \"La guida definitiva per farti trovare su Google e nelle risposte AI. Impara SEO, GEO e AEO con strategie pratiche.\",\n  \"image\": \"https:\/\/adriangram.ch\/wp-content\/uploads\/2025\/12\/Guida-SEO-GEO-AEO-2026-ottimizzazione-per-Google-e-AI.webp\",\n  \"author\": {\n    \"@type\": \"Person\",\n    \"name\": \"Adrian Gramada\",\n    \"jobTitle\": \"Consulente SEO, GEO e AEO\",\n    \"url\": \"https:\/\/adriangram.ch\",\n    \"sameAs\": [\"https:\/\/www.linkedin.com\/in\/adrian-gramada-002873169\",\"https:\/\/www.fiverr.com\/adriangramada91\"]\n  },\n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Adrian Gramada SEO\",\n    \"logo\": {\"@type\": \"ImageObject\",\"url\": \"https:\/\/adriangram.ch\/logo.png\"}\n  },\n  \"datePublished\": \"2025-12-19\",\n  \"dateModified\": \"2025-12-19\",\n  \"mainEntityOfPage\": {\"@type\": \"WebPage\",\"@id\": \"https:\/\/adriangram.ch\/guida-seo-2026\/\"}\n}\n<\/script>\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\"@type\": \"Question\",\"name\": \"Cos'\u00e8 la SEO nel 2026?\",\"acceptedAnswer\": {\"@type\": \"Answer\",\"text\": \"La SEO (Search Engine Optimization) nel 2026 \u00e8 il processo di ottimizzazione di un sito web per migliorarne il posizionamento su Google. Include SEO tecnica, on-page e off-page, e va integrata con GEO e AEO per visibilit\u00e0 completa.\"}},\n    {\"@type\": \"Question\",\"name\": \"Cos'\u00e8 il GEO (Generative Engine Optimization)?\",\"acceptedAnswer\": {\"@type\": \"Answer\",\"text\": \"Il GEO \u00e8 l'ottimizzazione per essere citati da AI generative come ChatGPT, Perplexity, Gemini e Claude. L'obiettivo \u00e8 diventare una fonte autorevole che i modelli AI citano nelle risposte.\"}},\n    {\"@type\": \"Question\",\"name\": \"Cos'\u00e8 l'AEO (Answer Engine Optimization)?\",\"acceptedAnswer\": {\"@type\": \"Answer\",\"text\": \"L'AEO \u00e8 l'ottimizzazione per apparire nelle risposte dirette: AI Overview di Google, Featured Snippet, People Also Ask. L'obiettivo \u00e8 essere LA risposta mostrata all'utente.\"}},\n    {\"@type\": \"Question\",\"name\": \"La SEO \u00e8 ancora importante nel 2026?\",\"acceptedAnswer\": {\"@type\": \"Answer\",\"text\": \"S\u00ec, la SEO rimane fondamentale. Google genera ancora il 30%+ del traffico per la maggior parte dei siti. Va per\u00f2 integrata con GEO e AEO per una visibilit\u00e0 completa nell'era AI.\"}}\n  ]\n}\n<\/script>\n\n\n<!-- ==================== HERO ==================== -->\n<div class=\"guida-seo\">\n<section style=\"background: linear-gradient(135deg, #f4f7fc 0%, #e0f2fe 50%, #f0fdf4 100%) !important; padding: 100px 24px 80px !important;\">\n  <div class=\"guida-container\" style=\"text-align: center;\">\n    <div style=\"margin-bottom: 24px;\">\n      <span class=\"guida-badge guida-badge-blue\" style=\"padding: 8px 20px !important; font-size: 13px !important;\">\ud83d\udcda GUIDA COMPLETA 2026 \u2014 AGGIORNATA DICEMBRE<\/span>\n    <\/div>\n    <h1 style=\"margin-bottom: 24px !important; font-weight: 800 !important;\">Guida Completa alla<br><span style=\"color: #00b8ff !important;\">SEO, GEO e AEO<\/span><\/h1>\n    <p style=\"font-size: 20px !important; max-width: 680px; margin: 0 auto 32px !important; line-height: 1.6 !important;\">La guida definitiva per farti trovare su <strong style=\"color: #333333 !important;\">Google<\/strong> et dans les r\u00e9ponses <strong style=\"color: #00b8ff !important;\">AU<\/strong>: ChatGPT, Perplexity, Gemini e AI Overview.<\/p>\n    <div style=\"display: flex !important; justify-content: center !important; gap: 32px !important; flex-wrap: wrap !important; margin-bottom: 40px !important; font-size: 14px !important; color: #757575 !important;\">\n      <span>\ud83d\udcc5 Dicembre 2025<\/span>\n      <span>\u23f1\ufe0f 25 min lettura<\/span>\n      <span>\u270d\ufe0f Adrian Gramada<\/span>\n      <span style=\"color: #fbbf24 !important;\">\u2605\u2605\u2605\u2605\u2605<\/span>\n    <\/div>\n    <div style=\"display: flex !important; justify-content: center !important; gap: 16px !important; flex-wrap: wrap !important;\">\n      <a href=\"#problema\" class=\"guida-btn guida-btn-primary\" style=\"color: #ffffff !important; text-shadow: none !important;\">\ud83d\ude80 Inizia a Leggere<\/a>\n      <a href=\"#glossario\" class=\"guida-btn guida-btn-secondary\">\ud83d\udcd6 Vai al Glossario<\/a>\n    <\/div>\n    \n    <!-- IMMAGINE HERO -->\n    <img decoding=\"async\" src=\"https:\/\/adriangram.ch\/wp-content\/uploads\/2025\/12\/Guida-SEO-GEO-AEO-2026-ottimizzazione-per-Google-e-AI.webp\" alt=\"Guida SEO GEO AEO 2026 - ottimizzazione per Google e AI\" style=\"max-width: 100%; height: auto; border-radius: 16px; margin-top: 48px; box-shadow: 0 10px 40px rgba(0,0,0,0.1);\">\n    \n  <\/div>\n<\/section>\n<\/div>\n\n\n<!-- ==================== TOC ==================== -->\n<div class=\"guida-seo\">\n<section style=\"padding: 60px 24px 40px !important; background: #ffffff !important;\">\n  <div class=\"guida-container\">\n    <div class=\"guida-toc\">\n      <h3 style=\"display: flex !important; align-items: center !important; gap: 12px !important; margin: 0 0 24px !important; font-size: 20px !important;\"><span style=\"font-size: 24px;\">\ud83d\udccb<\/span> Indice della Guida<\/h3>\n      <div class=\"guida-toc-grid\">\n        <a href=\"#problema\" class=\"guida-toc-item\"><span>\ud83d\udea8<\/span> Il Problema: Perch\u00e9 Google Non Basta<\/a>\n        <a href=\"#numeri\" class=\"guida-toc-item\"><span>\ud83d\udcca<\/span> I Numeri del 2026<\/a>\n        <a href=\"#discipline\" class=\"guida-toc-item\"><span>\ud83c\udfaf<\/span> Le 3 Discipline: SEO, GEO, AEO<\/a>\n        <a href=\"#pilastri\" class=\"guida-toc-item\"><span>\ud83c\udfdb\ufe0f<\/span> I 4 Pilastri dell&#8217;Ottimizzazione<\/a>\n        <a href=\"#tipologie\" class=\"guida-toc-item\"><span>\ud83d\udd27<\/span> Le 4 Tipologie di SEO<\/a>\n        <a href=\"#glossario\" class=\"guida-toc-item\"><span>\ud83d\udcd6<\/span> Glossario A-Z<\/a>\n        <a href=\"#guide\" class=\"guida-toc-item\"><span>\ud83d\udcda<\/span> Guide Correlate<\/a>\n        <a href=\"#cta\" class=\"guida-toc-item\"><span>\ud83d\ude80<\/span> Hai Bisogno di Aiuto?<\/a>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n<\/div>\n\n\n<!-- ==================== IL PROBLEMA ==================== -->\n<div class=\"guida-seo\">\n<section id=\"problema\" style=\"padding: 60px 24px !important; background: #ffffff !important;\">\n  <div class=\"guida-container\">\n    <h2 style=\"display: flex !important; align-items: center !important; gap: 16px !important;\"><span style=\"font-size: 32px;\">\ud83d\udea8<\/span> Nel 2026 Google Non Basta Pi\u00f9<\/h2>\n    <p style=\"font-size: 19px !important; color: #333333 !important;\">Stai investendo tempo e budget in SEO ma i risultati non arrivano? Non sei solo. Il problema non \u00e8 la tua strategia \u2014 \u00e8 che <strong>le regole del gioco sono cambiate<\/strong>.<\/p>\n    <p>Per vent&#8217;anni, &#8220;fare SEO&#8221; significava una cosa sola: posizionarsi su Google. Oggi non funziona pi\u00f9 cos\u00ec. Gli utenti cercano risposte su ChatGPT. Chiedono consigli a Perplexity. Leggono le sintesi di AI Overview senza mai cliccare su un sito.<\/p>\n    <div class=\"guida-callout guida-callout-warning\">\n      <p style=\"font-size: 17px !important; margin: 0 0 16px !important;\"><strong>\u26a0\ufe0f I tre problemi che affronti oggi:<\/strong><\/p>\n      <ol style=\"margin: 0 0 0 20px !important;\">\n        <li><strong>Visibilit\u00e0 frammentata.<\/strong> Essere primo su Google non serve se il tuo competitor viene citato da ChatGPT.<\/li>\n        <li><strong>Zero-click in crescita.<\/strong> Anche quando rankhi bene, gli utenti trovano la risposta direttamente nei risultati.<\/li>\n        <li style=\"margin-bottom: 0 !important;\"><strong>Nuovi competitor invisibili.<\/strong> Siti che non conosci appaiono nelle risposte AI.<\/li>\n      <\/ol>\n    <\/div>\n    <p>La buona notizia? Esiste una soluzione. Si chiama <strong style=\"color: #00b8ff !important;\">framework SEO + GEO + AEO<\/strong> \u2014 l&#8217;unico approccio che copre tutti i touchpoint della ricerca moderna.<\/p>\n    <div class=\"guida-callout guida-callout-success\">\n      <p style=\"margin: 0 !important; font-size: 17px !important;\"><strong>\ud83d\udca1 Il punto chiave:<\/strong> La SEO non \u00e8 morta. Si \u00e8 evoluta. Chi si adatta domina. Chi ignora il cambiamento scompare.<\/p>\n    <\/div>\n  <\/div>\n<\/section>\n<\/div>\n\n\n<!-- ==================== I NUMERI ==================== -->\n<div class=\"guida-seo\">\n<section id=\"numeri\" style=\"padding: 80px 24px !important; background: #f0f0f0 !important;\">\n  <div class=\"guida-container\">\n    <h2 style=\"display: flex !important; align-items: center !important; gap: 16px !important;\"><span style=\"font-size: 32px;\">\ud83d\udcca<\/span> I Numeri che Devi Conoscere<\/h2>\n    <p style=\"font-size: 18px !important; margin-bottom: 40px !important;\">Questi non sono pronostici \u2014 sono <strong>dati verificati<\/strong> che mostrano dove sta andando la ricerca:<\/p>\n    \n    <!-- IMMAGINE STATISTICHE -->\n    <img decoding=\"async\" src=\"https:\/\/adriangram.ch\/wp-content\/uploads\/2025\/12\/Statistiche-ricerca-AI-2025-25-query-gestite-da-AI.webp\" alt=\"Statistiche ricerca AI 2025 - 25% query gestite da AI\" style=\"max-width: 100%; height: auto; border-radius: 16px; margin: 0 0 40px 0; box-shadow: 0 10px 40px rgba(0,0,0,0.1);\">\n    \n    <div class=\"guida-stats-grid\">\n      <div class=\"guida-stat-card\">\n        <div class=\"guida-stat-number guida-stat-number-blue\">25%<\/div>\n        <div class=\"guida-stat-label\">Query gestite da AI<br><small style=\"color: #999999 !important;\">(Gartner 2025)<\/small><\/div>\n      <\/div>\n      <div class=\"guida-stat-card\">\n        <div class=\"guida-stat-number guida-stat-number-red\">60%<\/div>\n        <div class=\"guida-stat-label\">Ricerche senza click<br><small style=\"color: #999999 !important;\">(SparkToro 2025)<\/small><\/div>\n      <\/div>\n      <div class=\"guida-stat-card\">\n        <div class=\"guida-stat-number guida-stat-number-red\">93%<\/div>\n        <div class=\"guida-stat-label\">Zero-click AI Mode<br><small style=\"color: #999999 !important;\">(Semrush 2025)<\/small><\/div>\n      <\/div>\n      <div class=\"guida-stat-card\">\n        <div class=\"guida-stat-number guida-stat-number-green\">1B+<\/div>\n        <div class=\"guida-stat-label\">Query\/giorno ChatGPT<br><small style=\"color: #999999 !important;\">(OpenAI 2025)<\/small><\/div>\n      <\/div>\n    <\/div>\n    \n    <!-- IMMAGINE FUNNEL -->\n    <img decoding=\"async\" src=\"https:\/\/adriangram.ch\/wp-content\/uploads\/2025\/12\/Nuovo-funnel-marketing-SEO-2026-vs-funnel-tradizionale.webp\" alt=\"Nuovo funnel marketing SEO 2026 vs funnel tradizionale\" style=\"max-width: 100%; height: auto; border-radius: 16px; margin: 40px 0; box-shadow: 0 10px 40px rgba(0,0,0,0.1);\">\n    \n    <div class=\"guida-callout\">\n      <p style=\"margin: 0 !important; font-size: 16px !important; line-height: 1.75 !important;\">\n        <strong>\ud83d\udccc Cosa significa per te?<\/strong><br><br>\n        <strong>Vecchio funnel:<\/strong> Ricerca \u2192 Click \u2192 Sito \u2192 Conversione<br><br>\n        <strong>Nuovo funnel:<\/strong> Ricerca (Google\/ChatGPT\/Perplexity) \u2192 Risposta AI con citazione \u2192 Brand awareness \u2192 Ricerca diretta \u2192 Conversione\n      <\/p>\n    <\/div>\n  <\/div>\n<\/section>\n<\/div>\n\n\n<!-- ==================== LE 3 DISCIPLINE ==================== -->\n<div class=\"guida-seo\">\n<section id=\"discipline\" style=\"padding: 80px 24px 40px !important; background: #ffffff !important;\">\n  <div class=\"guida-container\">\n    <h2 style=\"display: flex !important; align-items: center !important; gap: 16px !important;\"><span style=\"font-size: 32px;\">\ud83c\udfaf<\/span> Le 3 Discipline della Visibilit\u00e0 Moderna<\/h2>\n    <p style=\"font-size: 18px !important; margin-bottom: 40px !important;\">Nel 2026, la visibilit\u00e0 online si costruisce su tre pilastri complementari. Ecco cosa sono e quando usarli.<\/p>\n    \n    <!-- IMMAGINE SEO vs GEO vs AEO -->\n    <img decoding=\"async\" src=\"https:\/\/adriangram.ch\/wp-content\/uploads\/2025\/12\/Differenze-tra-SEO-GEO-e-AEO-le-tre-discipline-della-visibilita.webp\" alt=\"Differenze tra SEO GEO e AEO - le tre discipline della visibilit\u00e0\" style=\"max-width: 100%; height: auto; border-radius: 16px; margin: 0 0 40px 0; box-shadow: 0 10px 40px rgba(0,0,0,0.1);\">\n    \n    <!-- SEO -->\n    <div class=\"guida-discipline guida-discipline-seo\">\n      <div style=\"display: flex !important; align-items: flex-start !important; gap: 20px !important; margin-bottom: 24px !important; flex-wrap: wrap !important;\">\n        <div class=\"guida-discipline-icon guida-discipline-icon-seo\">\ud83d\udd0d<\/div>\n        <div>\n          <span class=\"guida-badge guida-badge-blue\">FONDAMENTALE<\/span>\n          <h3 style=\"margin: 8px 0 0 !important;\">1. SEO \u2014 Search Engine Optimization<\/h3>\n        <\/div>\n      <\/div>\n      <p><strong>Des choses:<\/strong> L&#8217;ottimizzazione per motori di ricerca tradizionali come Google, Bing e Yahoo.<\/p>\n      <p><strong>Objectif:<\/strong> Posizionarsi nelle prime 10 posizioni organiche per ricevere click.<\/p>\n      <p><strong>Quando \u00e8 fondamentale:<\/strong><\/p>\n      <ul>\n        <li>Query navigazionali (&#8220;login Netflix&#8221;, &#8220;sito INPS&#8221;)<\/li>\n        <li>Query transazionali (&#8220;comprare iPhone 16&#8221;, &#8220;prenotare hotel Roma&#8221;)<\/li>\n        <li>Ricerche con intent d&#8217;acquisto immediato<\/li>\n      <\/ul>\n      <p><strong>Stato nel 2026:<\/strong> Rimane la base. Google genera ancora il 30-40% del traffico. Ma da sola non garantisce pi\u00f9 visibilit\u00e0 completa.<\/p>\n      <p style=\"margin-bottom: 0 !important;\"><strong>\u2192<\/strong> <a href=\"https:\/\/adriangram.ch\/fr\/optimisation-seo\/\">Approfondisci: Guida Ottimizzazione SEO<\/a><\/p>\n    <\/div>\n  <\/div>\n<\/section>\n<\/div>\n\n<div class=\"guida-seo\">\n<section style=\"padding: 0 24px 40px !important; background: #ffffff !important;\">\n  <div class=\"guida-container\">\n    <!-- GEO -->\n    <div class=\"guida-discipline guida-discipline-geo\">\n      <div style=\"display: flex !important; align-items: flex-start !important; gap: 20px !important; margin-bottom: 24px !important; flex-wrap: wrap !important;\">\n        <div class=\"guida-discipline-icon guida-discipline-icon-geo\">\ud83e\udd16<\/div>\n        <div>\n          <span class=\"guida-badge guida-badge-green\">NOUVEAU 2025<\/span>\n          <h3 style=\"margin: 8px 0 0 !important;\">2. GEO \u2014 Generative Engine Optimization<\/h3>\n        <\/div>\n      <\/div>\n      <p><strong>Des choses:<\/strong> L&#8217;ottimizzazione per essere citati nelle risposte generate da Large Language Model come ChatGPT, Perplexity, Gemini e Claude.<\/p>\n      <p><strong>Objectif:<\/strong> Diventare una fonte che i modelli AI riconoscono come autorevole e citano nelle loro risposte.<\/p>\n      <p><strong>Elementi chiave:<\/strong><\/p>\n      <ul>\n        <li><strong>Dati strutturati:<\/strong> Schema markup per interpretazione AI<\/li>\n        <li><strong>Contenuti modulari:<\/strong> Blocchi di testo &#8220;estraibili&#8221; e citabili<\/li>\n        <li><strong>Autorit\u00e9:<\/strong> E-E-A-T con credenziali, fonti, prove<\/li>\n        <li><strong>Entity building:<\/strong> Identit\u00e0 riconoscibile nel Knowledge Graph<\/li>\n      <\/ul>\n      <p><strong>Piattaforme target:<\/strong> ChatGPT (1B+ query\/giorno), Perplexity (780M\/mese), Google Gemini, Claude, Microsoft Copilot.<\/p>\n      <p style=\"margin-bottom: 0 !important;\"><strong>\u2192<\/strong> <a href=\"https:\/\/adriangram.ch\/fr\/generative-engine-optimization\/\">Approfondisci: Guida GEO (Generative Engine Optimization)<\/a><\/p>\n    <\/div>\n  <\/div>\n<\/section>\n<\/div>\n\n<div class=\"guida-seo\">\n<section style=\"padding: 0 24px 40px !important; background: #ffffff !important;\">\n  <div class=\"guida-container\">\n    <!-- AEO -->\n    <div class=\"guida-discipline guida-discipline-aeo\">\n      <div style=\"display: flex !important; align-items: flex-start !important; gap: 20px !important; margin-bottom: 24px !important; flex-wrap: wrap !important;\">\n        <div class=\"guida-discipline-icon guida-discipline-icon-aeo\">\u2728<\/div>\n        <div>\n          <span class=\"guida-badge guida-badge-purple\">ZERO-CLICK<\/span>\n          <h3 style=\"margin: 8px 0 0 !important;\">3. AEO \u2014 Answer Engine Optimization<\/h3>\n        <\/div>\n      <\/div>\n      <p><strong>Des choses:<\/strong> L&#8217;ottimizzazione per apparire nelle risposte dirette: AI Overview di Google, Featured Snippet, People Also Ask, Voice Search.<\/p>\n      <p><strong>Objectif:<\/strong> Essere LA risposta mostrata all&#8217;utente \u2014 anche senza ricevere il click. Focus su brand visibility e autorit\u00e0.<\/p>\n      <p><strong>Elementi chiave:<\/strong><\/p>\n      <ul>\n        <li><strong>Formato Q&#038;A:<\/strong> Struttura domanda-risposta chiara<\/li>\n        <li><strong>Risposte concise:<\/strong> 40-60 parole per risposta diretta<\/li>\n        <li><strong>Schema FAQ e HowTo:<\/strong> Markup per snippet<\/li>\n        <li><strong>Tono conversazionale:<\/strong> Scrivi come parli<\/li>\n      <\/ul>\n      <p><strong>Dove appari:<\/strong> Google AI Overview\/SGE, Featured Snippet, People Also Ask, Google Assistant, Alexa, Siri.<\/p>\n    <\/div>\n  <\/div>\n<\/section>\n<\/div>\n\n<div class=\"guida-seo\">\n<section style=\"padding: 0 24px 80px !important; background: #ffffff !important;\">\n  <div class=\"guida-container\">\n  \n    <!-- IMMAGINE INTEGRAZIONE -->\n    <img decoding=\"async\" src=\"https:\/\/adriangram.ch\/wp-content\/uploads\/2025\/12\/SEO-GEO-AEO-integrazione-per-visibilita-totale.webp\" alt=\"SEO GEO AEO integrazione per visibilit\u00e0 totale\" style=\"max-width: 100%; height: auto; border-radius: 16px; margin: 0 0 40px 0; box-shadow: 0 10px 40px rgba(0,0,0,0.1);\">\n  \n    <!-- Visual Integrazione -->\n    <div class=\"guida-integration\">\n      <h4 style=\"color: #ffffff !important; margin: 0 0 32px !important; font-size: 22px !important;\">Come si Integrano SEO, GEO e AEO<\/h4>\n      <div class=\"guida-integration-boxes\">\n        <div class=\"guida-integration-box\">\n          <div style=\"font-size: 36px !important; margin-bottom: 12px !important;\">\ud83d\udd0d<\/div>\n          <div class=\"guida-integration-box-title\">SEO<\/div>\n          <div class=\"guida-integration-box-sub\">Google\/Bing<br>Click-based<\/div>\n        <\/div>\n        <div class=\"guida-integration-box\">\n          <div style=\"font-size: 36px !important; margin-bottom: 12px !important;\">\ud83e\udd16<\/div>\n          <div class=\"guida-integration-box-title\">G\u00c9O<\/div>\n          <div class=\"guida-integration-box-sub\">ChatGPT\/Perplexity<br>Citation-based<\/div>\n        <\/div>\n        <div class=\"guida-integration-box\">\n          <div style=\"font-size: 36px !important; margin-bottom: 12px !important;\">\u2728<\/div>\n          <div class=\"guida-integration-box-title\">AEO<\/div>\n          <div class=\"guida-integration-box-sub\">AI Overview\/Snippet<br>Zero-click<\/div>\n        <\/div>\n      <\/div>\n      <div style=\"color: #00b8ff !important; font-size: 24px !important; margin: 24px 0 16px !important;\">\u2193 \u2193 \u2193<\/div>\n      <div style=\"color: #ffffff !important; font-size: 20px !important; font-weight: 700 !important;\">\ud83c\udfaf VISIBILIT\u00c0 TOTALE \u2192 Brand Awareness \u2192 Trust \u2192 CONVERSIONE<\/div>\n    <\/div>\n    <div class=\"guida-callout guida-callout-success\" style=\"margin-top: 32px !important;\">\n      <p style=\"margin: 0 !important; font-size: 17px !important;\"><strong>\ud83c\udfc6 La regola d&#8217;oro:<\/strong> Un contenuto ottimizzato per AEO (risposte concise, strutturate) \u00e8 automaticamente migliore per GEO (citabile dalle AI). Un contenuto forte per GEO (autorevole, con fonti) supporta la SEO tradizionale. Le tre discipline si rafforzano a vicenda.<\/p>\n    <\/div>\n  <\/div>\n<\/section>\n<\/div>\n\n\n<!-- ==================== CTA INTERMEDIO ==================== -->\n<div class=\"guida-seo\">\n<section style=\"background: linear-gradient(135deg, #00b8ff 0%, #019ad8 100%) !important; padding: 60px 24px !important; text-align: center;\">\n  <div class=\"guida-container\">\n    <h3 style=\"color: #ffffff !important; font-size: 28px !important; margin: 0 0 16px !important;\">Vuoi una Strategia SEO + GEO + AEO Personalizzata?<\/h3>\n    <p style=\"color: rgba(255,255,255,0.9) !important; font-size: 18px !important; margin: 0 0 32px !important;\">30 minuti di consulenza gratuita per analizzare la tua situazione.<\/p>\n    <a href=\"https:\/\/calendly.com\/adrian-gram\/\" class=\"guida-btn guida-btn-white\" target=\"_blank\" rel=\"noopener\">\ud83d\udcc5 R\u00e9servez un appel gratuit<\/a>\n  <\/div>\n<\/section>\n<\/div>\n\n\n<!-- ==================== I 4 PILASTRI ==================== -->\n<div class=\"guida-seo\">\n<section id=\"pilastri\" style=\"padding: 80px 24px !important; background: #f0f0f0 !important;\">\n  <div class=\"guida-container\">\n    <h2 style=\"display: flex !important; align-items: center !important; gap: 16px !important;\"><span style=\"font-size: 32px;\">\ud83c\udfdb\ufe0f<\/span> I Quattro Pilastri dell&#8217;Ottimizzazione 2026<\/h2>\n    <p style=\"font-size: 18px !important; margin-bottom: 40px !important;\">Questi sono i fondamenti su cui costruire qualsiasi strategia di visibilit\u00e0 online nel 2026.<\/p>\n    \n    <!-- IMMAGINE E-E-A-T -->\n    <img decoding=\"async\" src=\"https:\/\/adriangram.ch\/wp-content\/uploads\/2025\/12\/Google-E-E-A-T-i-quattro-fattori-di-ranking.webp\" alt=\"Google E-E-A-T i quattro fattori di ranking\" style=\"max-width: 100%; height: auto; border-radius: 16px; margin: 0 0 40px 0; box-shadow: 0 10px 40px rgba(0,0,0,0.1);\">\n    \n    <!-- E-E-A-T -->\n    <div class=\"guida-card guida-card-accent\">\n      <h3 style=\"margin: 0 0 20px !important; display: flex !important; align-items: center !important;\"><span class=\"guida-number\">1<\/span> E-E-A-T \u2014 Experience, Expertise, Authoritativeness, Trustworthiness<\/h3>\n      <p>Nel 2026, E-E-A-T non \u00e8 pi\u00f9 un &#8220;nice to have&#8221;. \u00c8 il fattore decisivo per rankare su Google e per essere citati dalle AI.<\/p>\n      <div class=\"guida-pillar-grid\">\n        <div class=\"guida-pillar-box\"><p>\ud83c\udfaf Experience<\/p><p>Casi studio, foto originali, dati proprietari<\/p><\/div>\n        <div class=\"guida-pillar-box\"><p>\ud83c\udf93 Expertise<\/p><p>Bio autore, certificazioni, credenziali<\/p><\/div>\n        <div class=\"guida-pillar-box\"><p>\ud83c\udfc6 Authoritativeness<\/p><p>Citazioni, menzioni, backlink autorevoli<\/p><\/div>\n        <div class=\"guida-pillar-box\"><p>\ud83d\udd12 Trustworthiness<\/p><p>HTTPS, contatti, recensioni, trasparenza<\/p><\/div>\n      <\/div>\n    <\/div>\n    \n    <!-- Schema -->\n    <div class=\"guida-card guida-card-accent\">\n      <h3 style=\"margin: 0 0 20px !important; display: flex !important; align-items: center !important;\"><span class=\"guida-number\">2<\/span> Dati Strutturati (Schema Markup)<\/h3>\n      <p>I dati strutturati sono il linguaggio che permette a Google e alle AI di capire esattamente cosa contiene la tua pagina.<\/p>\n      <p style=\"margin-bottom: 0 !important;\"><strong>Schema essenziali:<\/strong> Article (citazioni AI), FAQPage (Featured Snippet), HowTo (AI Overview), Person (E-E-A-T), Organization (Knowledge Panel).<\/p>\n    <\/div>\n    \n    <!-- Contenuti -->\n    <div class=\"guida-card guida-card-accent\">\n      <h3 style=\"margin: 0 0 20px !important; display: flex !important; align-items: center !important;\"><span class=\"guida-number\">3<\/span> Contenuti Modulari e Citabili<\/h3>\n      <p>Le AI non leggono articoli interi. Estraggono <strong>blocchi<\/strong> di contenuto per le loro risposte.<\/p>\n      <div class=\"guida-code\">\n        <p class=\"guida-code-label\">Struttura ideale<\/p>\n        <p class=\"guida-code-content\">[H2: Domanda\/Topic]\n[Risposta diretta: 40-60 parole] \u2190 Citabile\n[Approfondimento: dettagli, esempi]\n[Takeaway: conclusione pratica]<\/p>\n      <\/div>\n    <\/div>\n    \n    <!-- Freshness -->\n    <div class=\"guida-card guida-card-accent\">\n      <h3 style=\"margin: 0 0 20px !important; display: flex !important; align-items: center !important;\"><span class=\"guida-number\">4<\/span> Freshness \u2014 Contenuti Sempre Aggiornati<\/h3>\n      <p>Google e le AI privilegiano contenuti recenti. Un articolo del 2023 viene penalizzato rispetto a uno aggiornato nel 2025.<\/p>\n      <ul style=\"margin-bottom: 0 !important;\">\n        <li>Aggiorna contenuti chiave ogni <strong>3 \u00e0 6 mois<\/strong><\/li>\n        <li>Aggiungi <strong>date visibili<\/strong> (&#8220;Ultimo aggiornamento: Dicembre 2025&#8221;)<\/li>\n        <li>Inserisci <strong>nuovi dati e statistiche<\/strong><\/li>\n        <li style=\"margin-bottom: 0 !important;\">Rimuovi <strong>informazioni obsolete<\/strong><\/li>\n      <\/ul>\n    <\/div>\n  <\/div>\n<\/section>\n<\/div>\n\n\n<!-- ==================== LE 4 TIPOLOGIE ==================== -->\n<div class=\"guida-seo\">\n<section id=\"tipologie\" style=\"padding: 80px 24px !important; background: #ffffff !important;\">\n  <div class=\"guida-container\">\n    <h2 style=\"display: flex !important; align-items: center !important; gap: 16px !important;\"><span style=\"font-size: 32px;\">\ud83d\udd27<\/span> Le Quattro Tipologie di SEO<\/h2>\n    \n    <!-- IMMAGINE CHECKLIST -->\n    <img decoding=\"async\" src=\"https:\/\/adriangram.ch\/wp-content\/uploads\/2025\/12\/Checklist-SEO-tecnica-on-page-off-page-local.webp\" alt=\"Checklist SEO tecnica on-page off-page local\" style=\"max-width: 100%; height: auto; border-radius: 16px; margin: 32px 0; box-shadow: 0 10px 40px rgba(0,0,0,0.1);\">\n    \n    <h3>1. SEO Tecnica<\/h3>\n    <p>Ottimizza l&#8217;infrastruttura del sito per crawling, indicizzazione e user experience.<\/p>\n    <div class=\"guida-callout\">\n      <p style=\"margin: 0 0 12px !important;\"><strong>\u2705 Checklist SEO Tecnica:<\/strong><\/p>\n      <p style=\"margin: 0 !important;\">Core Web Vitals ottimali (LCP &lt;2.5s) \u2022 Design mobile-first \u2022 Certificato HTTPS \u2022 Sitemap XML \u2022 Robots.txt \u2022 URL puliti \u2022 Canonical tag \u2022 Nessun errore 404<\/p>\n    <\/div>\n    <p><strong>Strumenti:<\/strong> Google Search Console, Screaming Frog, PageSpeed Insights<\/p>\n    \n    <h3>2. SEO On-Page<\/h3>\n    <p>Ottimizza contenuti ed elementi visibili della pagina.<\/p>\n    <div class=\"guida-callout\">\n      <p style=\"margin: 0 0 12px !important;\"><strong>\u2705 Checklist SEO On-Page:<\/strong><\/p>\n      <p style=\"margin: 0 !important;\">Title tag con keyword (50-60 car.) \u2022 Meta description (150-160 car.) \u2022 H1 unico \u2022 Struttura heading gerarchica \u2022 Keyword nel primo paragrafo \u2022 Internal linking (3-5 link) \u2022 Immagini con alt text<\/p>\n    <\/div>\n    <p><strong>\u2192<\/strong> <a href=\"https:\/\/adriangram.ch\/fr\/recherche-de-mots-cles\/\">Leggi la Guida alla Ricerca Parole Chiave<\/a><\/p>\n    \n    <h3>3. SEO Off-Page<\/h3>\n    <p>Costruisce autorit\u00e0 attraverso segnali esterni al sito.<\/p>\n    <ul>\n      <li><strong>Link Building:<\/strong> Backlink da siti autorevoli e tematicamente rilevanti<\/li>\n      <li><strong>Digital PR:<\/strong> Menzioni e articoli su testate giornalistiche<\/li>\n      <li><strong>Guest Posting:<\/strong> Articoli firmati su blog di settore<\/li>\n      <li><strong>Brand Mentions:<\/strong> Menzioni del brand anche senza link<\/li>\n    <\/ul>\n    <p><strong>\u2192<\/strong> <a href=\"https:\/\/adriangram.ch\/fr\/link-building\/\">Leggi la Guida Link Building Completa<\/a><\/p>\n    \n    <h3>4. R\u00e9f\u00e9rencement local<\/h3>\n    <p>Ottimizza per ricerche con intent geografico.<\/p>\n    <div class=\"guida-callout\">\n      <p style=\"margin: 0 0 12px !important;\"><strong>\u2705 Checklist Local SEO:<\/strong><\/p>\n      <p style=\"margin: 0 !important;\">Google Business Profile completo \u2022 NAP consistente \u2022 Recensioni Google attive \u2022 Citazioni directory locali \u2022 Contenuti localizzati \u2022 Schema LocalBusiness<\/p>\n    <\/div>\n    <p><strong>\u2192<\/strong> <a href=\"https:\/\/adriangram.ch\/fr\/etude-de-cas-de-referencement-local\/\">Leggi il Case Study Local SEO<\/a><\/p>\n  <\/div>\n<\/section>\n<\/div>\n\n\n<!-- ==================== GLOSSARIO ==================== -->\n<div class=\"guida-seo\">\n<section id=\"glossario\" style=\"padding: 80px 24px !important; background: #f0f0f0 !important;\">\n  <div class=\"guida-container\">\n    <h2 style=\"display: flex !important; align-items: center !important; gap: 16px !important;\"><span style=\"font-size: 32px;\">\ud83d\udcd6<\/span> Glossario SEO, GEO, AEO \u2014 2025<\/h2>\n    <p style=\"font-size: 18px !important; margin-bottom: 40px !important;\">LE <strong>termini essenziali<\/strong> che devi conoscere per padroneggiare l&#8217;ottimizzazione nel 2025.<\/p>\n    <div class=\"guida-glossary-grid\">\n      <div class=\"guida-glossary-item\"><p class=\"guida-glossary-term\">AEO (Optimisation des moteurs de r\u00e9ponse)<\/p><p class=\"guida-glossary-def\">Ottimizzazione per apparire nelle risposte dirette di AI Overview, Featured Snippet e assistenti vocali.<\/p><\/div>\n      <div class=\"guida-glossary-item\"><p class=\"guida-glossary-term\">Aper\u00e7u de l&#039;IA<\/p><p class=\"guida-glossary-def\">Box di risposta AI che Google mostra in cima ai risultati. Sostituisce il vecchio SGE.<\/p><\/div>\n      <div class=\"guida-glossary-item\"><p class=\"guida-glossary-term\">MANGER<\/p><p class=\"guida-glossary-def\">Experience, Expertise, Authoritativeness, Trustworthiness. I criteri con cui Google valuta la qualit\u00e0 dei contenuti.<\/p><\/div>\n      <div class=\"guida-glossary-item\"><p class=\"guida-glossary-term\">Featured Snippet<\/p><p class=\"guida-glossary-def\">Box di risposta in &#8220;posizione 0&#8221; su Google, sopra i risultati organici. Obiettivo primario dell&#8217;AEO.<\/p><\/div>\n      <div class=\"guida-glossary-item\"><p class=\"guida-glossary-term\">GEO (Optimisation g\u00e9n\u00e9rative des moteurs)<\/p><p class=\"guida-glossary-def\">Ottimizzazione per essere citati da AI generative come ChatGPT, Perplexity, Gemini.<\/p><\/div>\n      <div class=\"guida-glossary-item\"><p class=\"guida-glossary-term\">Balise de sch\u00e9ma<\/p><p class=\"guida-glossary-def\">Codice strutturato (JSON-LD) che aiuta motori di ricerca e AI a interpretare i contenuti.<\/p><\/div>\n      <div class=\"guida-glossary-item\"><p class=\"guida-glossary-term\">Topic Cluster<\/p><p class=\"guida-glossary-def\">Strategia di contenuti con una pagina pillar (hub) e articoli satellite collegati.<\/p><\/div>\n      <div class=\"guida-glossary-item\"><p class=\"guida-glossary-term\">Zero-Click Search<\/p><p class=\"guida-glossary-def\">Ricerca che termina senza click su alcun risultato. L&#8217;utente trova la risposta in SERP o AI Overview.<\/p><\/div>\n      <div class=\"guida-glossary-item\"><p class=\"guida-glossary-term\">Cannibalizzazione SEO<\/p><p class=\"guida-glossary-def\">Quando pi\u00f9 pagine dello stesso sito competono per la stessa keyword, danneggiando il ranking di entrambe. <a href=\"https:\/\/adriangram.ch\/fr\/cannibalisation-du-referencement-naturel\/\">Approfondisci \u2192<\/a><\/p><\/div>\n    <\/div>\n  <\/div>\n<\/section>\n<\/div>\n\n\n<!-- ==================== GUIDE CORRELATE ==================== -->\n<div class=\"guida-seo\">\n<section id=\"guide\" style=\"padding: 80px 24px !important; background: #ffffff !important;\">\n  <div class=\"guida-container-wide\">\n    <div class=\"guida-container\" style=\"margin-bottom: 40px !important; padding: 0 !important;\">\n      <h2 style=\"display: flex !important; align-items: center !important; gap: 16px !important;\"><span style=\"font-size: 32px;\">\ud83d\udcda<\/span> Guide Correlate<\/h2>\n      <p style=\"font-size: 18px !important;\">Questa guida \u00e8 la <strong>pagina pillar<\/strong> del mio hub SEO. Da qui partono tutte le guide specifiche:<\/p>\n    <\/div>\n    <div class=\"guida-guides-grid\">\n      <a href=\"https:\/\/adriangram.ch\/fr\/optimisation-seo\/\" class=\"guida-guide-card\">\n        <div class=\"guida-guide-card-icon\">\u2699\ufe0f<\/div>\n        <h4>Ottimizzazione SEO<\/h4>\n        <p>Guida completa all&#8217;ottimizzazione per motori di ricerca.<\/p>\n      <\/a>\n      <a href=\"https:\/\/adriangram.ch\/fr\/recherche-de-mots-cles\/\" class=\"guida-guide-card\">\n        <div class=\"guida-guide-card-icon\">\ud83d\udd11<\/div>\n        <h4>Ricerca Parole Chiave<\/h4>\n        <p>Come trovare le keyword giuste per il tuo business.<\/p>\n      <\/a>\n      <a href=\"https:\/\/adriangram.ch\/fr\/link-building\/\" class=\"guida-guide-card\">\n        <div class=\"guida-guide-card-icon\">\ud83d\udd17<\/div>\n        <h4>Cr\u00e9ation de liens<\/h4>\n        <p>Strategie white-hat per costruire backlink autorevoli.<\/p>\n      <\/a>\n      <a href=\"https:\/\/adriangram.ch\/fr\/generative-engine-optimization\/\" class=\"guida-guide-card\">\n        <div class=\"guida-guide-card-icon\">\ud83e\udd16<\/div>\n        <h4>GEO \u2013 Optimisation g\u00e9n\u00e9rative des moteurs<\/h4>\n        <p>Ottimizzazione per ChatGPT, Perplexity, Gemini.<\/p>\n      <\/a>\n      <a href=\"https:\/\/adriangram.ch\/fr\/etude-de-cas-de-referencement-local\/\" class=\"guida-guide-card\">\n        <div class=\"guida-guide-card-icon\">\ud83d\udccd<\/div>\n        <h4>Case Study Local SEO<\/h4>\n        <p>Come ho portato un&#8217;attivit\u00e0 locale in prima pagina.<\/p>\n      <\/a>\n      <a href=\"https:\/\/adriangram.ch\/fr\/cannibalisation-du-referencement-naturel\/\" class=\"guida-guide-card\">\n        <div class=\"guida-guide-card-icon\">\u26a0\ufe0f<\/div>\n        <h4>Cannibalizzazione SEO<\/h4>\n        <p>Come identificare e risolvere keyword cannibalization.<\/p>\n      <\/a>\n      <a href=\"https:\/\/adriangram.ch\/fr\/meilleur-consultant-seo\/\" class=\"guida-guide-card\">\n        <div class=\"guida-guide-card-icon\">\ud83c\udfc6<\/div>\n        <h4>Miglior Consulente SEO<\/h4>\n        <p>Come scegliere il consulente SEO giusto per te.<\/p>\n      <\/a>\n    <\/div>\n  <\/div>\n<\/section>\n<\/div>\n\n\n<!-- ==================== CTA FINALE ==================== -->\n<div class=\"guida-seo\">\n<section id=\"cta\" style=\"background: #333333 !important; padding: 100px 24px !important; text-align: center;\">\n  <div class=\"guida-container\">\n    <p style=\"color: #fbbf24 !important; font-size: 32px !important; margin-bottom: 8px !important;\">\u2605\u2605\u2605\u2605\u2605<\/p>\n    <p style=\"color: #757575 !important; font-size: 15px !important; margin-bottom: 40px !important;\">200+ progetti completati \u2022 9 anni esperienza \u2022 Rating 5.0 su Fiverr<\/p>\n    <h2 style=\"color: #ffffff !important; font-size: clamp(28px, 4vw, 40px) !important; margin: 0 0 20px !important;\">Pronto a Dominare Google e le AI?<\/h2>\n    <p style=\"color: #b0b7c0 !important; font-size: 18px !important; max-width: 600px; margin: 0 auto 24px !important; line-height: 1.7 !important;\">Hai letto la guida. Conosci i numeri. Ora hai due opzioni: implementare tutto da solo, oppure lavorare con chi lo fa da 9 anni.<\/p>\n    <p style=\"color: #ffffff !important; font-size: 17px !important; margin-bottom: 40px !important;\"><strong style=\"color: #ffffff !important;\">Il primo passo \u00e8 gratuito:<\/strong> 30 minuti di call per analizzare la tua situazione.<\/p>\n    <div style=\"display: flex !important; justify-content: center !important; gap: 16px !important; flex-wrap: wrap !important; margin-bottom: 40px !important;\">\n      <a href=\"https:\/\/calendly.com\/adrian-gram\/\" class=\"guida-btn guida-btn-primary\" style=\"font-size: 18px !important; padding: 20px 40px !important;\" target=\"_blank\" rel=\"noopener\">\ud83d\udcc5 R\u00e9servez un appel gratuit<\/a>\n      <a href=\"mailto:info@adriangram.ch\" class=\"guida-btn guida-btn-dark\">\u2709\ufe0f \u00c9crire un e-mail<\/a>\n    <\/div>\n    <p style=\"color: #757575 !important; font-size: 14px !important; margin: 0 !important;\">\ud83d\udce7 info@adriangram.ch \u2014 Rispondo entro 24 ore<\/p>\n  <\/div>\n<\/section>\n<\/div>\n\n\n<!-- ==================== AUTHOR BOX ==================== -->\n<div class=\"guida-seo\">\n<section style=\"background: #f4f7fc !important; padding: 60px 24px !important;\">\n  <div class=\"guida-container\">\n    <div class=\"guida-author-box\">\n      <div class=\"guida-author-avatar\">AG<\/div>\n      <div style=\"flex: 1 !important; min-width: 280px !important;\">\n        <p style=\"font-size: 12px !important; color: #757575 !important; text-transform: uppercase !important; letter-spacing: 1px !important; margin: 0 0 4px !important;\">Autore<\/p>\n        <h4 style=\"font-size: 22px !important; margin: 0 0 12px !important;\">Adrian Gramada<\/h4>\n        <p style=\"font-size: 15px !important; margin: 0 0 12px !important; line-height: 1.7 !important;\">Consulente SEO, GEO e AEO con 9+ anni di esperienza e 200+ progetti completati. Aiuto aziende e-commerce, SaaS e B2B a ottenere visibilit\u00e0 su Google e nelle risposte AI.<\/p>\n        <div style=\"display: flex !important; gap: 16px !important; flex-wrap: wrap !important; font-size: 14px !important;\">\n          <span style=\"color: #757575 !important;\">\ud83d\udccd San Gallo, Svizzera<\/span>\n          <a href=\"https:\/\/www.linkedin.com\/in\/adrian-gramada-002873169\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>\n          <a href=\"https:\/\/www.fiverr.com\/adriangramada91\" target=\"_blank\" rel=\"noopener\">Fiverr<\/a>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n<\/div>\n\n<\/div>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1620","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/adriangram.ch\/fr\/wp-json\/wp\/v2\/pages\/1620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adriangram.ch\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/adriangram.ch\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/adriangram.ch\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adriangram.ch\/fr\/wp-json\/wp\/v2\/comments?post=1620"}],"version-history":[{"count":7,"href":"https:\/\/adriangram.ch\/fr\/wp-json\/wp\/v2\/pages\/1620\/revisions"}],"predecessor-version":[{"id":3928,"href":"https:\/\/adriangram.ch\/fr\/wp-json\/wp\/v2\/pages\/1620\/revisions\/3928"}],"wp:attachment":[{"href":"https:\/\/adriangram.ch\/fr\/wp-json\/wp\/v2\/media?parent=1620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}