The Best SEO Consultants of 2025: Find Out Who's Making the Difference

Are you looking to increase your website traffic and search engine visibility? Then you should consider hiring an SEO consultant.

In a highly competitive world, SEO is no longer an option but a vital component of any digital marketing strategy. An experienced SEO consultant can help you climb the search engine rankings and increase organic traffic to your site.

While PPC can provide immediate results, these are limited to the duration of your campaigns. By investing in organic search engine optimization, you'll achieve long-term results that will significantly impact your profits and brand visibility.

That said, SEO is an ongoing effort that requires expertise, authority, and reliability. Not all entrepreneurs or marketers are willing or able to dedicate the necessary time to this activity. That's why obtaining SEO services from a reliable agency or freelance SEO consultant may be the right choice.

To help you make an informed choice, I've compiled a list of the 10 best Italian SEO consultants to hire in 2025. Find out what makes each of them the best SEO consultant, supported by proven experience, authority in the sector and reliable testimonials from satisfied customers.

Let's dive in.

What does an SEO consultant do?

An SEO consultant is an expert who helps improve a website's visibility on search engines through various strategies and tactics. Let's look at some of the main activities performed by an SEO consultant, with practical and recent examples.

Website Audit

1. Technical auditAn SEO consultant conducts an in-depth website analysis to identify technical issues such as 404 errors, broken links, slow loading times, and security issues. Using tools like Google Search Console, Screaming Frog, and SEMrush, the consultant identifies and resolves these issues to improve user experience and search engine rankings.
2. Content auditAn SEO consultant reviews the site's content to assess its quality, relevance, and structure. They use tools like Ahrefs and ContentKing to identify opportunities to update and improve existing content.

Troubleshooting technical issues

1. Indexing problemsSometimes, important pages on a site aren't indexed by Google. An SEO consultant identifies these issues using Google Search Console and edits the robots.txt file, XML sitemaps, and noindex tags to ensure all relevant pages are properly indexed.
2. Site speed optimizationImproving site speed is crucial for SEO. SEO consultants use tools like Google PageSpeed ​​Insights and GTmetrix to identify and fix issues slowing down your site, such as unoptimized images, uncompressed JavaScript and CSS, and slow server response times.

Keyword Search

1. Keyword Analysis: The SEO consultant conducts in-depth keyword analysis to identify relevant, high-volume search terms using tools like Ahrefs, SEMrush, and Google Keyword Planner.
2. Optimizing content for keywordsThe SEO consultant integrates the identified keywords into the site's titles, descriptions, H1, H2, and H3 tags, and content. This helps improve the site's relevance to targeted search queries and improve its search rankings.

Backlink creation

1. Link building strategies: The SEO consultant identifies opportunities to obtain high-quality backlinks from authoritative websites through techniques such as guest blogging, outreach for collaborations, and digital PR.

In addition to all of the above, an SEO consultant will oversee the SEO campaign.

The benefits of hiring an SEO consultant

Now that you know exactly what an SEO consultant does, let's take a look at some of the benefits of hiring one for your projects:

Experience and modern strategies

1. Specialized expertiseAn experienced SEO consultant can implement modern SEO tactics, updated with the latest Google algorithm changes. This includes optimization for site speed, user experience, voice search, and mobile-first indexing.

Traffic growth and authority

2. Better positioning in the SERPsWith consistent efforts, an SEO consultant will help you rank high on search engines like Google for various keywords. This leads to significant traffic growth, attracts potential customers, and establishes your authority in the industry.
3. Credibility GrowthBeing visible in search results makes your brand a go-to source in your field, improving the credibility and trustworthiness perceived by users.

Saving time and resources

4. Reduction of workloadWith an SEO expert managing the technical and strategic aspects of website optimization, you can focus on other important areas of your business without worrying about SEO.
5. Complete management: The SEO consultant takes care of everything, from data analysis to performance monitoring, ensuring that your site remains competitive in search results.

Long-term benefits

6. Long-lasting resultsUnlike PPC campaigns, which only deliver results for the duration of the campaign, SEO offers long-term benefits. A good SEO strategy continues to drive traffic and improve rankings even after the initial efforts are over.

In short, investing in an Italian SEO consultant can contribute to the growth of your business.

Who is the best SEO consultant in Italy in 2025? Here are the top 10.

CLASSIFICATION	SEO CONSULTANT	WEBSITE
#1	Adrian Gramada	Go to the site
#2	Gabriele Pantaleo	Go to the site
#3	Cappello Studio	Go to the site
#4	Doctor Web	Go to the site
#5	Alvisecanal	Go to the site
#6	WpSEO	Go to the site
#7	Laura Venturini	Go to the site
#8	Archimedia	Go to the site
#9	NetStrategy	Go to the site
#10	Artwork	Go to the site

10 Best SEO Consultants to Hire

As I mentioned before, search engine optimization is a long-term effort. It may take months (or even a year) before you start seeing results.

Waiting is necessary, but also a risk. How can you be sure that the person you've hired will actually follow up?

Great care must be taken when selecting a profile to fill this crucial role.

To help you make an informed choice, I analyzed data on search volumes and keyword rankings, using SEMrush as the primary source.

That said, here are 10 top SEO consultants you'll be happy to have on your marketing team:

1. Adrian Gramada – Best Italian Freelance SEO Consultant

I'm a freelance marketing expert and SEO consultant with over 8 years of experience. Throughout my career, I've helped companies of all sizes improve their online visibility in international markets such as Italy, the United States, France, the United Kingdom, the Netherlands, Germany, and Spain. I collaborate daily with teams of developers, designers, and content writers to implement SEO strategies that deliver tangible results. I use advanced tools such as SEMrush, Screaming Frog, Moz, Majestic, GTMetrix, Google Analytics, Search Console, Tag Manager, and Ahrefs to ensure that the strategies I implement are always cutting-edge.

Key skills:

• Multilingual Keyword Research: I analyze keywords in multiple languages to improve positioning in global markets.
• Development of customized SEO strategies: I create customized plans based on my clients' goals.
• Link building campaigns: I build quality backlinks to strengthen domain authority.
• Technical and content optimization: I improve site performance, following Google's best practices.
• Content strategies: I create optimized content to attract organic traffic and increase conversions.

My findings: case studies

Throughout my career, I've had the pleasure of working on projects that have truly made a difference for my clients. Here are two concrete case studies:

Local SEO for a notary's office:

• Objective: help a notary's office rank high on Google for local searches.
• Strategies implemented: I performed a complete SEO audit, optimized the website, improved the content, and built a solid backlink profile.
• Results: The studio achieved key positions in local searches, significantly increasing its visibility in the area.

SEO optimization for a niche site:

• Objective: Increase organic traffic for 400% in just a few months.
• Strategies implemented: I revisited existing content, added new relevant information, created new targeted articles, and implemented a link building strategy.
• Results: The site saw a substantial increase in organic traffic and conversions, improving its visibility in the industry.

These results demonstrate my ability to develop effective strategies that bring tangible benefits to my clients.

Work Experience

Over the course of my career, I have helped:

• Technology startups: supporting their growth with innovative SEO strategies.
• Small local businesses: improving its organic visibility and increasing conversions.
• WordPress Projects: optimizing websites for high performance both locally and globally.

Why work with me

My approach is simple: I customize each strategy based on each client's unique needs. My passion for SEO and digital marketing, combined with the use of advanced tools such as SEMrush, Screaming Frog, Ahrefs And Google Analytics, guarantees concrete and measurable results.

If you're looking for an experienced, creative, and dedicated professional to take your business to the next level, I'm here to help. My goal is to help you reach the top of Google and increase organic traffic and conversions.

2. Gabriele Pantaleo – SEO Consultant

Gabriele Pantaleo is a prominent SEO consultant, ranked #1 for the keyword "SEO consultant." His website optimizes for both local and national keywords, such as "SEO consultant Turin" and "SEO consultant Rome." Gabriele has been working in the industry for over 13 years and founded his own web agency, PNT Solutions, in Turin, specializing in SEO and web development. Let's now look at the other keywords on the page where Gabriele's website ranks:

Keywords	Position	Volume
SEO consultant	1	1900
SEO expert	1	170
professional SEO consultancy	1	70

Expertise:

• Training and certificationsGabriele Pantaleo has extensive experience in SEO, beginning with his work for a leading SEO firm in the gambling industry. He continues to study and apply SEO best practices to his own and his clients' websites.
• Specializations: Technical SEO, on-page and off-page SEO, link building, content optimization.

Authority:

• Collaborations and publications: Founder of PNT Solutions, Gabriele has worked with numerous clients across various industries, contributing to their online growth. .
• Awards and prizesHer agency is frequently praised for its professionalism and quality of service, receiving positive customer reviews for its ability to accommodate complex requests and provide prompt assistance.

Reliability:

• Reviews and testimonialsClients praise Gabriele for his helpfulness, professionalism, and the results he achieves. Positive reviews are numerous, although some raise concerns about the transparency of the reviews themselves.
• Transparency and communication: maintains clear and detailed communication with clients, offering comprehensive reports and constant monitoring of SEO performance.

Gabriele Pantaleo is an SEO expert in Turin, with a web agency that stands out for its website optimization and positioning, demonstrating expertise, authority, and reliability in the sector.

Case studies

Gabriele Pantaleo has compiled several case studies that demonstrate his expertise and ability to adapt to different sectors, achieving concrete results for his clients. Among these, here are the two most notable:

1. SEO for a Competitive Sector: The Case of Cosco Service

• Challenge: position an emergency service in an extremely competitive sector, with a high volume of searches and many already established competitors.
• Strategy adopted: In-depth industry-specific keyword analysis, creation of optimized content to meet the needs of local users, and implementation of a backlink strategy to strengthen domain authority.
• Results: Increased organic traffic by 250% in 8 months, stable top-three rankings on Google for key keywords, increased conversions and local requests for service.

2. From Local to National: The Success of an Online Psychologist

• Challenge: Help a psychologist rank first on Google for the keyword “online psychologist” and increase their visibility nationally.
• Strategy adopted: technical optimization of the site, improving speed and mobile usability,
• Content creation geared toward meeting the needs of local and national users, and implementation of a backlink strategy to strengthen domain authority.
• Results: Ranking #1 for the keyword “online psychologist,” 300% saw an increase in organic traffic in one year, and its client base expanded from local to national, with a significant increase in consultation requests.

3. Studio Cappello – SEO Agency

Studio Cappello is one of the leading SEO agencies in Italy, consistently ranking high for various SEO-related keywords. Founded in 2004, it offers a wide range of digital marketing and search engine optimization services, using data intelligence and artificial intelligence-based approaches.

Studio Cappello is in first place on Google for the keyword "SEO Agency". In second place is“SEO agency Quindo by Laura Venturini, which currently ranks seventh in overall relevance among SEO agencies in Italy, further confirming its importance in the sector. Let's analyze the page to see the other keywords it ranks for:

Keywords	Position	Volume
SEO marketing agency	1	50
best seo agency	3	90
SEO agency	1	720
SEO agencies	2	80
SEO agency Italy	2	80
SEO positioning agency	3	50
SEO agencies Italy	2	70
best seo agency	2	90
SEO agency	1	1300

Expertise:

• Training and certificationsStudio Cappello has a team of experts with numerous certifications in the digital marketing sector.
• Specializations: SEO, search marketing, advertising, CRO, UX, web & data analysis, marketing automation.

Authority:

• Awards and Recognitions: Recognized as one of the most qualified SEO agencies in Italy and Europe, certified as a “Great Place to Work.”.
• Collaborations and publications: He has collaborated with numerous leading companies and published articles on authoritative digital marketing platforms.

Reliability:

Studio Capello SEO agency was founded in 2004 and has become, according to them, the benchmark for SEO in Italy. Here too, we have extensive experience and a very large team. Are we the best Italian SEO agency? This certainly depends on many factors, but when it comes to Google positioning, we can say yes.

4. Doctor Web – SEO Services

Doctor Web is an SEO and digital marketing agency based in Italy, specializing in website creation and optimization strategies to improve the online visibility of small and medium-sized businesses. The agency, founded by Luca De Santis, offers a wide range of services, including SEO, SEM, social media marketing, and much more.

Expertise:

• Training and certificationsDoctor Web is led by Luca De Santis, an SEO and digital marketing expert with years of experience creating and optimizing websites.
• SpecializationsThe agency stands out for its expertise in SEO, SEM, content creation, inbound marketing, and social media management.

Authority:

• Collaborations and publicationsDoctor Web has partnered with several major companies and published numerous articles and how-to guides on its website to help businesses improve their online presence.
• Awards and prizesThe agency is known for the effectiveness of its digital marketing strategies and for achieving tangible results for its clients.

Reliability:

• Reviews and testimonialsClients praise Doctor Web for its professionalism, transparency, and ability to generate tangible results. The agency receives positive feedback for its customer service and ongoing support even after project completion.
• Transparency and communicationMaintains clear and detailed communication with clients, providing comprehensive reports and continuous performance monitoring.

Let's now see which keywords it ranks for:

Keywords	Position	Volume
SEO service	1	450
SEO services	1	450

5. Alvisecanal – SEO Quote

Alvisecanal ranks first for the keyword "SEO quotes." It has a dedicated page, and the entire site focuses primarily on SEO. Analyzing the site, we find many other SEO-related keywords that rank well, such as "SEO pricing" and "SEO costs." Let's look at the other keywords on the page in question:

Keywords	Position	Volume
SEO quotes	1	170
SEO quote	1	170

Alvisecanal is a Venice-based agency that has been offering web marketing services for over 10 years. The site also ranks well locally, with keywords like "SEO consulting Venice.".

Expertise:

• Training and certificationsAlvise Canal has extensive experience in the SEO and SEM sector, offering SEO audit services, website creation and advanced web marketing.
• Specializations: Technical SEO, SEO audit, advanced web marketing.

Authority:

• Collaborations and publicationsAlvise Canal is recognized for his contributions as an author and editor of science fiction and fantasy books, displaying a versatility that enriches his perspective on digital marketing.
• Awards and prizes: His work is appreciated for its accurate analysis and implementation of effective SEO strategies.

Reliability:

• Reviews and testimonialsHe receives positive reviews for his professionalism and ability to improve website visibility on Google. Clients praise his analytical skills, communication, and dedication to his work. However, some clients have reported a lack of support from certain staff, which can impact the final result.
• Transparency and communicationAlvise Canal is known for his clear and detailed communication, providing comprehensive reports and responding promptly to client needs.

Alvisecanal is a reliable choice for companies looking to improve their online visibility through effective and targeted SEO strategies.

6. WpSEO – SEO Consulting and Web Marketing

WpSEO is an SEO and digital marketing agency based in Bologna, specializing in website optimization to improve search engine visibility. Founded by Paolo Dolci, the agency offers a full range of SEO services.

Expertise:

• Training and certificationsWpSEO is led by Paolo Dolci, an SEO expert with over 20 years of experience, winner of the 1st Prize at the Advanced SEO Tool 2023.
• SpecializationsTechnical SEO, SEO audits, keyword research, link building, copywriting, competitor analysis, and SEO training.

Authority:

• Collaborations and publications: collaborates with numerous important companies and publishes practical guides and articles on its website.
• Awards and prizes: recognized for the effectiveness of its SEO strategies and for achieving concrete results.

Reliability:

• Reviews and testimonials: receives positive reviews for its professionalism, transparency, and ability to generate concrete results.
• Transparency and communication: maintains clear communication with detailed reporting and continuous monitoring.

Keywords and positions

Keywords	Position	Volume
SEO consultancy	2	2400
SEO marketing consultancy	1	100
SEO and web marketing consultancy	1	90
SEO consultancy	1	140
SEO consultancy	2	50

WpSEO stands out for its advanced and customized SEO and digital marketing solutions, offering comprehensive, high-quality services to help businesses grow and succeed online.

7. Laura Venturini: SEO Consultant

Laura Venturini is a leading SEO consultant in Italy. She is ranked second on Google for "SEO consultant" thanks to her homepage optimization strategy. She has been working in SEO since 2003 and in 2014 founded Quindo, a fully remote SEO agency. Laura is also a teacher at the Fastweb Digital Academy and shares her expertise through the Facebook group "L'Accademia SEO.".

Taking Ahrefs data, Laura Venturini's homepage also ranks in the top 3 for the following keywords:

Keywords	Position	Volume
Laura Venturini	1	150
SEO consultant	2	3100
SEO marketing consultancy	2	100
SEO consultant	2	80
SEO consultancy	2	100
SEO consultancy	2	80
best seo consultant	3	150

Expertise:

• Training and certifications: has been working in SEO since 2003 and founded the Quindo agency in 2014.
• Specializations: Technical SEO, content marketing, search engine optimization.

Authority:

• Awards and prizes: founder and CEO of Quindo, teacher at Fastweb Digital Academy.
• Collaborations and publications: contributor to various industry blogs.

Reliability

We can therefore say that his experience is long-lasting and that he certainly deserves to be classified as one of the best Italian SEOs.

8. Archimedia – SEO Positioning

Archimedia is one of the leading digital marketing and SEO agencies in Italy. Specializing in inbound marketing, the agency is the first Italian HubSpot certified partner and offers comprehensive optimization services to improve search engine visibility.

Expertise:

• Training and certifications: HubSpot certified team with 15 expert members.
• Specializations: SEO, inbound marketing, sales optimization, content creation, CRM integration.

Authority:

• Collaborations and publications: he has worked with companies such as Weishaupt Italia and Bluenergy, publishing numerous articles and guides on digital marketing.
• Awards and prizes: recognized for the effectiveness of its SEO and marketing strategies.

Reliability:

• Reviews and testimonials: Clients praise the agency for its professionalism and the concrete results achieved.
• Transparency and communication: Detailed reporting and continuous performance monitoring.

Keywords and positions

Keywords	Position	Volume
SEO positioning	1	590
Google SEO positioning	1	50

Archimedia is a reliable partner for those seeking advanced SEO and digital marketing solutions, ensuring online visibility and success thanks to personalized, data-driven strategies.

9. NetStrategy – website positioning

NetStrategy is one of the leading SEO and digital marketing agencies in Italy, with offices in Verona and Milan. Founded over 10 years ago, the agency specializes in website optimization to improve online visibility and increase customer conversions.

Expertise:

• Training and certificationsNetStrategy boasts over 20 SEO certifications acquired between 2022 and 2024, confirming the team's high expertise.
• Specializations: SEO, SEM, web design, e-commerce development, digital marketing, branding, and online advertising.

Authority:

• Collaborations and publicationsHe has collaborated with leading companies such as Visure Italia, Top Tuning, and Stampaprint, significantly contributing to their online growth. He also publishes detailed case studies and articles on digital marketing.
• Awards and prizesRecognized as one of the best SEO agencies in Italy, NetStrategy has received numerous awards and recognitions for the quality of its services.

Reliability:

• Reviews and testimonialsClients praise NetStrategy for its professionalism, transparency, and ability to generate tangible results. Testimonials highlight significant increases in revenue and online visibility thanks to the agency's strategies.
• Transparency and communication: maintains clear and detailed communication with customers, offering comprehensive reports and continuous performance monitoring.

Keywords and positions

Keywords	Position	Volume
website positioning	1	700
website positioning	1	400
website positioning	1	350
position websites	1	150
website positioning	1	100

NetStrategy stands out for its ability to significantly improve website rankings on search engines, ensuring greater visibility and increased conversions for its clients. With a team of over 30 professionals and a wide range of services, NetStrategy is an excellent choice for companies seeking advanced SEO and digital marketing solutions.

10. InputCom – website optimization

InputCom InputCom is a renowned SEO and digital marketing agency based in Italy, specializing in website optimization to improve online visibility. Founded by a team of industry experts, InputCom offers a wide range of optimization and digital marketing services to help businesses achieve their growth goals.

Expertise:

• Training and certificationsInputCom is led by a team of professionals with years of experience in website optimization and digital marketing. The agency has earned several certifications in SEO and digital marketing.
• Specializations: Technical SEO, on-page and off-page optimization, keyword research, link building, and content development.

Authority:

• Collaborations and publications: InputCom has collaborated with numerous leading companies, publishing case studies and blog posts, helping businesses improve their online presence.
• Awards and prizes: The agency is recognized for the effectiveness of its optimization strategies and for achieving concrete results.

Reliability:

• Reviews and testimonialsInputCom receives positive reviews for its professionalism and transparency. Clients praise the agency for its results and collaborative approach.
• Transparency and communicationThe agency maintains clear and detailed communication with clients, providing comprehensive reports and continuous performance monitoring.

Keywords and positions

Keywords	Position	Volume
website optimization	1	170
optimize websites	1	70
website optimization	1	90
website optimization	1	390
website optimization	2	170
website optimization service	2	50
optimize websites	2	140

InputCom stands out for its ability to significantly improve website rankings on search engines, ensuring greater visibility and increased conversions for its clients. With a team of experienced professionals and a wide range of services, InputCom is an excellent choice for companies seeking advanced SEO and digital marketing solutions.

How to choose the best SEO consultant for your business?

There are several steps you should consider when choosing the best SEO consulting web agency for your business needs:

1. Explore portfolios and case studies

Review the portfolios and case studies of each potential professional SEO consultant to learn about their experiences and past results.

These will provide you with key information on:

• The type of projects they worked on
• Their type of customers
• If they are able to generate results

Keep in mind that the best website SEO consultants will proudly showcase their work and highlight their strengths.

This will help you find out if their experience is a good fit for your business and the goals you want to achieve.

2. Check the reviews

Most web agencies will have client reviews included on their websites. However, a good practice is to check their reviews on other third-party websites.

Additionally, you can also check reviews on social media and Google.

3. Look for someone who offers transparent communication

Good communication is important when selecting the best SEO service provider because sometimes these projects take longer to complete.

This suggests that you may be committed to a long-term partnership, so you want a partner who is easy to reach and can provide clarity and direction.

So, make sure you hire an SEO consulting firm that:

• Established communication processes from project inception to completion.
• Provides feedback and responds to your questions and concerns in a timely manner.
• It conveys suggestions and ideas clearly and concisely, without using unambiguous terms.

4. Ask about their strategic approach

Find out what processes your SEO marketing consultant will follow to help you achieve your business goals.

The partner you hire should be able to offer solutions tailored to your company's needs and goals.

Therefore, they should have experience in your niche and understand the challenges you face. They should also demonstrate knowledge of your audience and competition.

To gather this meaningful information, your partner should conduct in-depth market research to develop a plan of action that works for your specific business.

5. Consider the price

While the cost of an experienced SEO consultant isn't a guide to the quality of service you'll receive, you should consider pricing so you can find professional guidance within your price range.

So, make sure you set a realistic budget.

6. Consider the location

When considering SEO consulting services, the agency's location can play a key role.

A key point to keep in mind is that if you want to increase your local online presence, hiring a local SEO marketing consultant can be your best resource.

Most of these experts have already optimized local websites, so they've gained valuable insights into their local audience, the terms they use, their competitors, and more. This allows them to provide successful strategies for local businesses.

10 Questions to Ask SEO Consultants Before Hiring One

1. Will you be performing a website audit? What elements will you focus on?
2. Have you worked with a company in the same or similar industry before? What results have you helped them achieve?
3. What SEO tools do you have access to?
4. How do you stay up-to-date on search engine best practices and updates?
5. What is your strategic approach?
6. How will we measure the success of the strategies and what kind of reporting will be provided?
7. How will we communicate and how often?
8. How much does the project cost?
9. Can I see the contract before signing it?
10. How long do I have to wait before seeing results?

Conclusion

So we've reached the end of this ranking and I've also included some more information. But in the end, who is the best SEO consultant It depends on your needs. Those who rank well on Google for the various keywords we've listed certainly know what they're doing. Then it's up to you to look for those examples that:

• have a proven track record
• third-party reviews and references
• They offer transparent communication
• they have a strategic approach

What matters most in the end is getting higher rankings, increased traffic, and more conversions.

FAQs